Rebranding of Soltam, one of Israel's strongest Kitchenware brands together with Radad, a leading but less known Utensils brand, to support their entrance into the retail world and the creation of a chain of kitchenware concept stores to face the attempts of the largest retail chains to import directly from China.

 

Our Challenge was to transform Soltam and Radad's names from a pots, pans and utensils company into a single all encompassing brand offering complete, high-end solution to all of your cooking and hosting needs. A shift from emphasising Stainless Steel to celebrating improved lifestyle.

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The scope of our work was extensive, starting from developing strategy and concept, logo and collateral design, product catalogs, a complete line of packaging, a full range of point-of-sale products to advertising campaigns and exhibition design.