Take a Piece of Jerusalem with You.
A unique Jewelry collection inspired to
revive the glamorous past of Jerusalem and bring the holy stones back to life.
The magnificent Moriah limited edition
art and jewelry is featuring authentic Jerusalem stone from the Temple Mount sifting project, crowned with precious diamonds and gold.
Our challenge was to position Moriah as more than a jewelry collection, but as a spiritual brand that strives to reconnect each individual anywhere in the world, to the inner beauty, peace and moral values that are “The Heavenly Jerusalem”.
We defined the brand strategy, vision and brand values, and developed a complete visual language from and logo design, through on-going advertising campaigns, catalogs, packaging, website, point-of-sale, photography, exhibition design, corporate and product presentations and movies.