You'll never guess that this creamy, delicious desert is totally dairy-free and further more, it is Kosher Parve!​ The Challenge was to overcome the initial, less than favourable response to the idea of a non-dairy desert and create a colourful, seductive look.

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The solution was to create a line of small Ice-cream cups with colourful Pop-Art images to correspond with the concept of a desert that is a best kept secret...

The Slogan is simply: Shhh...