Here I Am
German Colony Jerusalem
The street in which the project is located was named after Michael Sgan-Cohen (1944 – 1999), a world renowned, Israeli artist. The “Hinneni” (Here I Am) name for the project was inspired by Sgan-Cohen's 1978 conceptual painting by the same name.
“Hinneni” perfectly proclaims “Here I Am”, answering the ancient call to return to Jerusalem.
We created a complete visual language inspired by the painting's typography, and developed a luxurious marketing presentation kit for prospective clients.